ON24 vs Microsoft Teams: which is best for webinars?

Compare ON24 and Microsoft Teams on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.

Key Takeaways

ON24 is a dedicated enterprise webinar platform for B2B demand generation, while Microsoft Teams is a collaboration suite bundled with Microsoft 365, best suited to internal events.

ON24 offers branded experiences, a content hub and engagement data for your CRM, but pricing is a custom quote. Teams comes with Microsoft 365, and since April 1, 2026 its advanced webinar and town hall features are included in Teams Enterprise.

  • Choose ON24 if webinars are a core marketing channel needing branded experiences and CRM-ready engagement analytics.
  • Choose Microsoft Teams if you run on Microsoft 365 and most events are internal town halls or meetings.

ON24 vs Microsoft Teams at a glance

Where each platform is strong, and where it falls short.

ON24

Enterprise demand gen

  • Browser-based, with branded consoles and personalization

  • Content hub keeps webinars discoverable on demand

  • Engagement scoring and AI analytics for lead intelligence

  • Custom annual quote, no public list price

  • Enterprise sales cycle can be overkill for occasional events

  • Owned by Cvent since April 2026, so check the roadmap

Microsoft Teams

Microsoft 365 meetings

  • Bundled with Microsoft 365, often already owned

  • Tight Outlook, PowerPoint Live and Dynamics 365 integration

  • Advanced webinar features in Teams Enterprise since April 2026

  • Webinars are secondary in a meetings-first suite

  • Branding limited to meeting themes and email customization

  • Native CRM sync limited to Dynamics 365

ON24 vs Microsoft Teams: Features Deep Dive

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Webinar software comparison: ON24 vs Microsoft Teams

ON24 vs Microsoft Teams: key differences

The short answer: ON24 is deeper on marketing branding and engagement data, while Microsoft Teams is stronger on reach inside an organization.

Engagement and branding. Both offer Q&A, polls and reactions. ON24 adds branded consoles, personalization and an on-demand content hub, while Teams Enterprise gained meeting themes and email customization on April 1, 2026.

  • Reporting: ON24 scores engagement for demand generation and CRM workflows. Teams provides attendance reports and event insights built for operations and IT.
  • CRM and marketing automation: ON24 connects to major CRM and marketing automation systems, so engagement data drives scoring, routing and follow-up. Teams syncs natively with Dynamics 365, works with Outlook and PowerPoint Live, and reaches other CRMs through connectors and its app store.

Why it matters: ON24 still leads on external, marketing-facing events and turns engagement into lead data. If your CRM is Dynamics, Teams connects natively, but ON24 is the one designed to move webinar engagement data into marketing and sales systems.

ON24 vs Microsoft Teams: pricing

The short answer: ON24 sells custom annual quotes through enterprise sales, while Microsoft Teams is priced per user and bundled with Microsoft 365.

Which is cheaper for you: If you already pay for Microsoft 365 and mostly run internal events, Teams usually adds little or no cost.

Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).

PricingON24Microsoft TeamsLivestorm
What you pay forAnnual contract based on event volume and audience sizeMicrosoft 365 user licenses; Teams Premium adds advanced brandingAttendees who actually join
Entry priceQuote only; third-party estimates of about $25,000 to $100,000+ per yearWebinars from Microsoft 365 Business Standard: $14 per user/month, paid yearly$3.00 per attendee (400-credit annual pack)
Larger audiencesCustom Essentials, Standard and Advanced packages; larger events on requestBusiness Premium at $22 per user/month; town halls up to 10,000 viewers, more with the paid Attendee Capacity PackLower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan
No-shows and team membersContract set upfront, whoever shows upAttendees are free; you pay for every licensed userNot counted

Frequently Asked Questions

What is the difference between ON24 and Microsoft Teams?

ON24 is a dedicated enterprise webinar platform for B2B marketing, with branding, a content hub and engagement analytics. Microsoft Teams is a collaboration suite bundled with Microsoft 365, where webinars and town halls suit internal events.

How much do ON24 and Microsoft Teams cost?

ON24 uses custom annual quotes with no public list pricing. Microsoft Teams is priced per user within Microsoft 365, and Teams Enterprise has included advanced webinar and town hall features since April 1, 2026.

What happened to ON24?

Cvent completed its acquisition of ON24 on April 1, 2026, and ON24 now operates as part of Cvent's event and engagement portfolio.

Does Microsoft Teams integrate with HubSpot or Salesforce?

Not natively. Teams syncs natively with Dynamics 365, and HubSpot or Salesforce connect through third-party connectors.

What is a good alternative to ON24 and Microsoft Teams for marketing webinars?

Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on every plan and Salesforce as an Enterprise add-on.

Why teams choose Livestorm

Run your marketing webinars from one all-in-one platform

Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.

After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.

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Run webinars right in your browser

Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.

Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).

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Get more from every webinar with AI

Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.

Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.

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