ON24 vs Microsoft Teams: which is best for webinars?
Compare ON24 and Microsoft Teams on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
ON24 vs Microsoft Teams at a glance
Where each platform is strong, and where it falls short.
ON24
Enterprise demand gen
Browser-based, with branded consoles and personalization
Content hub keeps webinars discoverable on demand
Engagement scoring and AI analytics for lead intelligence
Custom annual quote, no public list price
Enterprise sales cycle can be overkill for occasional events
Owned by Cvent since April 2026, so check the roadmap
Microsoft Teams
Microsoft 365 meetings
Bundled with Microsoft 365, often already owned
Tight Outlook, PowerPoint Live and Dynamics 365 integration
Advanced webinar features in Teams Enterprise since April 2026
Webinars are secondary in a meetings-first suite
Branding limited to meeting themes and email customization
Native CRM sync limited to Dynamics 365
ON24 vs Microsoft Teams: Features Deep Dive
ON24
Microsoft Teams
ON24
Microsoft Teams
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.3/5 (1,000+)
4.5/5 (30,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
ON24: Yes
Microsoft Teams: Yes
Device versatility
Host events from a desktop, tablet or mobile.
ON24: Yes
Microsoft Teams: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
ON24: Yes
Recordings only
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
ON24: Yes
Microsoft Teams: No
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
ON24: No
Meetings only
Multi-session events
Run events with several sessions or tracks under one registration.
Add-on
Add-on
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
ON24: Yes
Basic
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
ON24: Yes
Microsoft Teams: Yes
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
ON24: Yes
Microsoft Teams: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Microsoft Teams: No
Company page
Publish events to a public company page that gathers all upcoming and past events.
Advanced tier
Microsoft Teams: No
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
ON24: Yes
Link only
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
ON24: Yes
Microsoft Teams: Yes
Registration filter
Apply a filter to accept event registrations only from work email addresses.
ON24: Yes
Microsoft Teams: Yes
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
ON24: Yes
Microsoft Teams: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
ON24: Yes
Microsoft Teams: Yes
Q&A
Audiences can ask questions in a dedicated space.
ON24: Yes
Microsoft Teams: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
ON24: No
Microsoft Teams: Yes
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
ON24: Yes
Microsoft Teams: No
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
ON24: Yes
Microsoft Teams: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
ON24: Yes
Microsoft Teams: No
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
ON24: Yes
Microsoft Teams: Yes
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
ON24: No
Webinars only
Custom room branding
Add your logo, colors and backgrounds to the live event room.
ON24: Yes
Add-on
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
ON24: Yes
Microsoft Teams: No
Registrants moderation
Control which registrants can and cannot access the event.
ON24: Yes
Microsoft Teams: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
ON24: Yes
Microsoft Teams: Yes
Maximum number of attendees
The maximum number of attendees supported.
5000
1000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
ON24: Yes
Microsoft Teams: Yes
SAML SSO
Secure your team's access to the platform with SAML SSO.
ON24: Yes
Microsoft Teams: No
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Presenters only
Extra license
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
ON24: Yes
Microsoft Teams: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
ON24: Yes
Microsoft Teams: Yes
Engagement scoring
A score per attendee based on how they interacted during the event.
ON24: Yes
Microsoft Teams: No
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Higher tiers
Add-on
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
Higher tiers
Microsoft Teams: No
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Higher tiers
Add-on
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
ON24: Yes
Microsoft Teams: Yes
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
ON24: Yes
Limited
Zapier / Make
Connects to thousands of apps through Zapier or Make.
ON24: Yes
Microsoft Teams: Yes
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
ON24: No
Add-on
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ON24: Yes
Microsoft Teams: Yes
ISO 27001
Certified to the ISO 27001 information security standard.
Webinar software comparison: ON24 vs Microsoft Teams
ON24 vs Microsoft Teams: key differences
The short answer: ON24 is deeper on marketing branding and engagement data, while Microsoft Teams is stronger on reach inside an organization.
Engagement and branding. Both offer Q&A, polls and reactions. ON24 adds branded consoles, personalization and an on-demand content hub, while Teams Enterprise gained meeting themes and email customization on April 1, 2026.
Reporting: ON24 scores engagement for demand generation and CRM workflows. Teams provides attendance reports and event insights built for operations and IT.
CRM and marketing automation: ON24 connects to major CRM and marketing automation systems, so engagement data drives scoring, routing and follow-up. Teams syncs natively with Dynamics 365, works with Outlook and PowerPoint Live, and reaches other CRMs through connectors and its app store.
Why it matters: ON24 still leads on external, marketing-facing events and turns engagement into lead data. If your CRM is Dynamics, Teams connects natively, but ON24 is the one designed to move webinar engagement data into marketing and sales systems.
ON24 vs Microsoft Teams: pricing
The short answer: ON24 sells custom annual quotes through enterprise sales, while Microsoft Teams is priced per user and bundled with Microsoft 365.
Which is cheaper for you: If you already pay for Microsoft 365 and mostly run internal events, Teams usually adds little or no cost.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
Pricing
ON24
Microsoft Teams
Livestorm
What you pay for
Annual contract based on event volume and audience size
Microsoft 365 user licenses; Teams Premium adds advanced branding
Attendees who actually join
Entry price
Quote only; third-party estimates of about $25,000 to $100,000+ per year
Webinars from Microsoft 365 Business Standard: $14 per user/month, paid yearly
$3.00 per attendee (400-credit annual pack)
Larger audiences
Custom Essentials, Standard and Advanced packages; larger events on request
Business Premium at $22 per user/month; town halls up to 10,000 viewers, more with the paid Attendee Capacity Pack
Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan
No-shows and team members
Contract set upfront, whoever shows up
Attendees are free; you pay for every licensed user
Not counted
Frequently Asked Questions
What is the difference between ON24 and Microsoft Teams?
ON24 is a dedicated enterprise webinar platform for B2B marketing, with branding, a content hub and engagement analytics. Microsoft Teams is a collaboration suite bundled with Microsoft 365, where webinars and town halls suit internal events.
How much do ON24 and Microsoft Teams cost?
ON24 uses custom annual quotes with no public list pricing. Microsoft Teams is priced per user within Microsoft 365, and Teams Enterprise has included advanced webinar and town hall features since April 1, 2026.
What happened to ON24?
Cvent completed its acquisition of ON24 on April 1, 2026, and ON24 now operates as part of Cvent's event and engagement portfolio.
Does Microsoft Teams integrate with HubSpot or Salesforce?
Not natively. Teams syncs natively with Dynamics 365, and HubSpot or Salesforce connect through third-party connectors.
What is a good alternative to ON24 and Microsoft Teams for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on every plan and Salesforce as an Enterprise add-on.
Why teams choose Livestorm
Run your marketing webinars from one all-in-one platform
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."