GoTo Webinar is a self-serve webinar tool for marketing and training teams, with plans bought online. ON24 is an enterprise demand-generation platform with engagement scoring and content hubs, sold on custom annual contracts.
GoToWebinar vs ON24: which webinar software is right for you?
Explore a detailed comparison of GoToWebinar and ON24 to see which is the best webinar software. Compare platforms by features, integrations, and price.
General information
Customer Rating
Average rating on review websites Capterra and G2 Crowd.
Last update: September 2026
8.7
8.6
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
GoToWebinar: Yes
ON24: Yes
Device versatility
Host events from a desktop, tablet or mobile.
GoToWebinar: Yes
ON24: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
GoToWebinar: Yes
ON24: Yes
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
GoToWebinar: Yes
ON24: Yes
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
GoToWebinar: Yes
ON24: Yes
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
GoToWebinar: Yes
ON24: Yes
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
GoToWebinar: Yes
ON24: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
GoToWebinar: Yes
ON24: No
Company page
Publish events to a public company page that gathers all upcoming and past events.
GoToWebinar: Yes
ON24: Yes
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
GoToWebinar: Yes
ON24: Yes
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
GoToWebinar: Yes
ON24: Yes
Registration filter
Apply a filter to accept event registrations only from work email addresses.
GoToWebinar: Yes
ON24: Yes
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
GoToWebinar: Yes
ON24: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
GoToWebinar: No
ON24: Yes
Q&A
Audiences can ask questions in a dedicated space.
GoToWebinar: Yes
ON24: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
GoToWebinar: No
ON24: No
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
GoToWebinar: Yes
ON24: Yes
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
GoToWebinar: Yes
ON24: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
GoToWebinar: Yes
ON24: Yes
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
GoToWebinar: Yes
ON24: Yes
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
GoToWebinar: Yes
ON24: No
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
GoToWebinar: Yes
ON24: Yes
Registrants moderation
Control which registrants can and cannot access the event.
GoToWebinar: Yes
ON24: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
GoToWebinar: Yes
ON24: Yes
Maximum number of attendees
The maximum number of attendees supported.
3000
5000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
GoToWebinar: No
ON24: Yes
SAML SSO
Secure your team's access to the platform with SAML SSO.
GoToWebinar: No
ON24: Yes
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
GoToWebinar: Yes
ON24: Yes
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
GoToWebinar: Yes
ON24: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
GoToWebinar: Yes
ON24: Yes
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What is GoToWebinar ?
GoTo Webinar is the dedicated webinar product from GoTo, the company formerly known as LogMeIn.
It is built for marketing and training teams, with registration, automated reminders, simulive events and breakout rooms. Plans are sold as Reach, Elevate and Complete, sized by attendee capacity, and a free trial is available.
GoToWebinar is best for:
Online courses
Company communications
Webinars
What is ON24 ?
ON24 is a browser-based webinar and digital engagement platform, owned by Cvent since April 1, 2026.
It is built for enterprise B2B marketing teams, with live and simulive webinars, always-on content hubs and a per-attendee Engagement Score. It is sold on custom annual contracts with no public price list.
ON24 is best for:
Product demos
Webinars
Customer training
Webinar software comparison: GoToWebinar vs ON24
GoToWebinar vs ON24: features
The short answer: GoTo Webinar covers the core webinar workflow, while ON24 turns webinars into engagement data for enterprise marketing.
Engagement and reporting. Both offer polls, surveys, Q&A and handouts. GoTo Webinar adds breakout rooms, attendance reports and AI summaries from Elevate. ON24 adds branded event consoles, a per-attendee Engagement Score and, on higher tiers, AI-generated content and clips from recordings.
Why it matters: If sales follow-up depends on attendee-level engagement data, ON24 is the more complete tool; otherwise GoTo Webinar covers the essentials.
GoToWebinar vs ON24: integrations
The short answer: Both connect natively to the main CRM and marketing automation tools, but ON24 pushes richer engagement data into them.
CRM and marketing automation. GoTo Webinar lists native integrations with Salesforce, HubSpot, Zoho, Marketo, Pardot and Oracle Eloqua. ON24 connects natively to Salesforce, HubSpot and Marketo, passing engagement data into lead and contact records. Both support Zapier and a public API.
Why it matters: Both sync registrations and attendance, but ON24 sends more detail per attendee, which matters if sales acts on webinar behavior.
GoToWebinar vs ON24: pricing
The short answer: GoTo Webinar publishes self-serve plans, while ON24 is sold only on custom annual contracts.
Pricing model. GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, and Elevate costs $103 per month for up to 1,000; Complete is quote-based. ON24 scopes each contract by event volume, audience size and feature tier, and third-party aggregators estimate roughly $25,000 to $100,000 or more per year (as of September 2026).
Which is cheaper for you: For most mid-size programs, GoTo Webinar costs less. Pricing changes, so confirm current figures with each vendor.
Frequently Asked Questions
What is the difference between GoTo Webinar and ON24?
How much does ON24 cost?
ON24 does not publish prices, and third-party estimates put it at roughly $25,000 to $100,000 or more per year (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based.
What happened to ON24?
ON24 was acquired by Cvent, the meetings and events technology company, in an all-cash deal valued at about $400 million. The deal was announced in December 2025 and closed on April 1, 2026.
How many attendees can GoTo Webinar and ON24 host?
GoTo Webinar hosts up to 3,000 interactive attendees on its Complete plan, which also adds unlimited live streaming. ON24 standard events support several thousand attendees, with larger events available by request.
What is a good alternative to GoTo Webinar and ON24 for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Livestorm, the best webinar software
Run great webinars right in your browser
Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.
Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.
Manage everything with our end-to-end platform
Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.
Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.
Experience an intuitive webinar platform
Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.
Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."
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Stan Massueras
European Sales Director
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Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
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Clement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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