GoToWebinar vs ON24: which webinar software is right for you?

Explore a detailed comparison of GoToWebinar and ON24 to see which is the best webinar software. Compare platforms by features, integrations, and price.





General information

Customer Rating

Average rating on review websites Capterra and G2 Crowd.



Browser based

Webinar platforms that work directly in the browser, there's no need to download any software.

Device versatility

Host events from a desktop, tablet or mobile.

On-demand webinars

Create or access pre-recorded on-demand webinars, available any time.

Automated webinars

Automate entire webinars or key actions like CTAs, start and stop times or page redirects.

Promotion Features

Customizable registration pages

Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.

Customizable emails

Customize emails with ease by adding an event banner, social sharing buttons, or a signature.

Customized email sequence

Customize your own email sequence and schedule them to be sent automatically.

Embed forms

Embed a registration form on your own website to capture more registrants.

Company page

Publish events to a public company page that gathers all upcoming and past events.

Built-in social sharing

Share event registration pages on your company's social channels directly from your webinar platform.

Custom registration forms

Customize the fields of your registration form to capture insights on your audience.

Registration filter

Apply a filter to accept event registrations only from work email addresses.

Activation Features


Send chat messages through a tab built right into your webinar room.

Emoji reactions

Enable emoji reactions during live events to allow attendees to react in real-time.


Audiences can ask questions in a dedicated space.

Question upvotes

Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.

Live answer notification

Display a notification that shows the question you are answering live during the webinar.


Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.

Call-to-action button

Direct your attendees to a promotional offer via a CTA displayed in the event room.

Virtual backgrounds

Change your background to personalize your webinar or look more professional.

Digital whiteboards

Collaborate with digital whiteboards within the platform or through a native integration.

Organization Features

Private chat

Chat privately with event organizers and moderators during the event.

Registrants moderation

Control which registrants can and cannot access the event.

One-click integrations

Integrate the software with any app to capture other valuable insights.

Maximum number of attendees

The maximum number of attendees supported.



Unique contact list

Find all your event contacts in one place and get a 360 view of their activity within different events.


Secure your team's access to the platform with SAML SSO.

Dial-in to webinars

Attendees can opt to dial-in to the webinar from a phone number.

Reporting Features

Analytics reports

Track and analyze all of your data with our powerful analytics tool built into the dashboard.

Webinar recordings

Record webinars automatically and send them to attendees at the end of each session.


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What is GoToWebinar ?

GoToWebinar is identified as a webinar platform which supports hosting online events. Established in 2006 GoToWebinar has its main headquarters in Boston, Massachusetts, United States. GoToWebinar's most common users are education and marketing professionals situated on all continents. Up to 160 people work for GoToWebinar, the majority of which studied marketing and are highly skilled at sales. The software's languages include French, English, and different languages and it can be hosted on any device.

GoToWebinar is best for:

Online courses

Online courses

Company communications

Company communications



What is ON24 ?

On24 serves as a virtual event software that helps creating unique video experiences. Created in 1998 On24 has its main headquarters in San Francisco, United States. On24's intended users are remote audiences located throughout the world. Around 900 employees work for On24, with a large percentage that studied business development and are considered experts in marketing. The software provides language options like Spanish, French, and more and it can be operated on most devices.

ON24 is best for:

Product demos

Product demos



Customer training

Customer training

Webinar software comparison: GoToWebinar vs ON24

GoToWebinar vs ON24: features

While On24 can only be accessed via a browser, GoToWebinar is available for both browsers and a mobile app.

GoToWebinar lets users promote with personalized channels and invitation emails. On24 offers branded registration forms and invitation emails, but on the downside, these emails cannot be customized with special banners that promote the webinar in the email signature.

A helpful feature in GoToWebinar is the engagement dashboard, wherein hosts can track attendee metrics in real-time. With that said, though, there are no question upvotes. On24’s primary engagement tools include live answer notifications, polls, and Q&As, but it also does not have a question upvote tool.

Users wishing to track attendee metrics in GoToWebinar can do so with an event analytics page, but there is no data enrichment tool to optimize participant data. A robust analytics dashboard is also available in On24, but it lacks a private chat box for hosts and organizers to communicate.

GoToWebinar vs ON24: integrations

GoToWebinar users can find native integrations with Salesforce and Zoho. As for On24, its most popular integrations include HubSpot, Marketo, Oracle Eloqua, Microsoft Dynamics 365, and Action.

GoToWebinar’s parent company, LogMeIn, offers an API that allows developers to create their own integrations. The On24 platform also gives users a comprehensive suite of REST APIs, which cover various functions like event management, event analytics, account analytics, and registration.

Additionally, a public SDK option is available for GoToWebinar users wishing to create their own unique widgets and plugins. On24, by contrast, does not seem to provide a similar SDK option for its products.

GoToWebinar’s impressive suite of integration options can be found listed in its integration marketplace. Here, users can quickly obtain more details about each integration option and instructions for syncing it with GoToWebinar. On24 also displays all available integrations on its website.

GoToWebinar vs ON24: pricing

Unfortunately, GoToWebinar does not offer any free plans. On24 does offer a free webinar plan, which supports up to three participants.

GoToWebinar’s least expensive plan is called the Lite plan, which, at $49 per month, allows a maximum of 100 participants. On24, by contrast, does not have any pricing plans. Instead, it displays all of the features and tools which users can choose from to create a custom solution.

There are two good options for small businesses interested in GoToWebinar. The Standard plan is $99 per month and allows up to 250 participants, and the Pro plan costs $199 per month and allows up to 500 participants.

GoToWebinar also offers a corporate plan, called the Enterprise plan, which starts at $399 per month. This plan supports up to 3,000 event participants and offers a host of other features. As for On24, all of its products are designed for large enterprises, which may be why it does not list any plans or prices.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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