ON24 vs Google Meet: which is best for webinars?

Compare ON24 and Google Meet on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.

Key Takeaways

ON24 is a dedicated enterprise webinar platform for B2B demand-generation teams, while Google Meet is the video meeting tool inside Google Workspace for calls, training and internal broadcasts.

ON24 adds an attendee Engagement Score and native Salesforce, Marketo and HubSpot connectors, sold on custom annual quotes. Google Meet comes with Workspace and holds 100 to 1,000 participants by plan.

  • Choose ON24 if webinars are a core marketing channel and you need engagement data in your CRM.
  • Choose Google Meet if you already pay for Google Workspace and mostly run internal calls, training or live streams.

ON24 vs Google Meet at a glance

Where each platform is strong, and where it falls short.

ON24

Enterprise demand gen

  • Engagement Score turns attendee activity into sales-ready data

  • Native Salesforce, Marketo and HubSpot integrations

  • Always-on content hubs keep replays generating engagement

  • Custom quotes only, estimated at $25,000 to $100,000 a year

  • Not built for internal meetings, so you need a second tool

  • Heavier setup and day-to-day running than a meetings tool

Google Meet

Google Workspace teams

  • Included with Google Workspace, no new contract

  • Attendees join from a Calendar invite or browser link

  • Enterprise editions add live streaming for view-only audiences

  • No branded registration pages or automated email sequences

  • Polls and Q&A need Business Standard, attendance reports Business Plus

  • No native CRM sync for webinar data

ON24 vs Google Meet: Features Deep Dive

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Webinar software comparison: ON24 vs Google Meet

ON24 vs Google Meet: key differences

The short answer: ON24 is built to run marketing webinars and measure engagement, while Google Meet is built for meetings and internal broadcasts.

  • Product and engagement: ON24 covers the full webinar cycle, from branded registration and reminder emails to on-demand content hubs, and gives every attendee an Engagement Score. Google Meet has no dedicated webinar product, so hosts invite people through Google Calendar, with polls and Q&A from Business Standard and attendance tracking from Business Plus.
  • Integrations: ON24 syncs attendance and engagement data natively with Salesforce, Marketo and HubSpot, and adds Zapier, Make and a public API. Google Meet ties into Calendar, Gmail, Drive and Docs, but has no native CRM sync for webinar data, so teams export reports or use Workspace Marketplace add-ons.

Why it matters: If the webinar has to generate pipeline, ON24 is the purpose-built option, while Meet fits sessions where the goal is simply to talk to people. Teams that score and route leads from webinars get more from ON24, while Workspace-first teams get convenience from Meet.

ON24 vs Google Meet: pricing

The short answer: ON24 sells custom annual contracts, while Google Meet is included in Google Workspace plans priced per user.

Which is cheaper for you: If you already pay for Workspace, Meet adds no extra cost.

Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).

PricingON24Google MeetLivestorm
What you pay forAnnual contract based on event volume and audience sizeGoogle Workspace user licensesAttendees who actually join
Entry priceQuote only; third-party estimates of about $25,000 to $100,000+ per yearBusiness Starter: $7 per user/month on an annual plan; free version: 100 participants, 60-minute group calls$3.00 per attendee (400-credit annual pack)
Larger audiencesCustom Essentials, Standard and Advanced packages; larger events on requestBusiness Standard ($14) and Business Plus ($22) per user/month; 100 to 1,000 participants depending on planLower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan
No-shows and team membersContract set upfront, whoever shows upAttendees are free; you pay for each Workspace userNot counted

Frequently Asked Questions

What is the difference between ON24 and Google Meet?

ON24 is an enterprise webinar platform for demand generation, with engagement scoring and native CRM connectors. Google Meet is the video meeting tool inside Google Workspace, built for calls, training and internal live streams.

How much do ON24 and Google Meet cost?

ON24 has no public pricing, and third-party estimates put contracts at roughly $25,000 to $100,000 or more per year (as of September 2026). Google Meet is included in Google Workspace, with Business plans at about $7 to $22 per user per month billed annually.

How many attendees can ON24 and Google Meet support?

ON24 standard events support several thousand attendees, with larger events by request. Google Meet calls hold 100 to 1,000 participants depending on the Workspace plan, and Enterprise editions can live stream to larger view-only audiences.

What happened to ON24?

Cvent completed its acquisition of ON24 on April 1, 2026, and ON24 now operates as part of Cvent.

What is a good alternative to ON24 and Google Meet for marketing webinars?

Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on every plan and Salesforce as an Enterprise add-on.

Why teams choose Livestorm

Run your marketing webinars from one all-in-one platform

Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.

After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.

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Run webinars right in your browser

Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.

Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).

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Get more from every webinar with AI

Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.

Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.

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