GoToWebinar vs WebinarJam: which webinar software is right for you?

Explore a detailed comparison of GoToWebinar and WebinarJam to see which is the best webinar software. Compare platforms by features, integrations, and price.





General information

Customer Rating

Average rating on review websites Capterra and G2 Crowd.



Browser based

Webinar platforms that work directly in the browser, there's no need to download any software.

Device versatility

Host events from a desktop, tablet or mobile.

On-demand webinars

Create or access pre-recorded on-demand webinars, available any time.

Automated webinars

Automate entire webinars or key actions like CTAs, start and stop times or page redirects.

Promotion Features

Customizable registration pages

Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.

Customizable emails

Customize emails with ease by adding an event banner, social sharing buttons, or a signature.

Customized email sequence

Customize your own email sequence and schedule them to be sent automatically.

Embed forms

Embed a registration form on your own website to capture more registrants.

Company page

Publish events to a public company page that gathers all upcoming and past events.

Built-in social sharing

Share event registration pages on your company's social channels directly from your webinar platform.

Custom registration forms

Customize the fields of your registration form to capture insights on your audience.

Registration filter

Apply a filter to accept event registrations only from work email addresses.

Activation Features


Send chat messages through a tab built right into your webinar room.

Emoji reactions

Enable emoji reactions during live events to allow attendees to react in real-time.


Audiences can ask questions in a dedicated space.

Question upvotes

Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.

Live answer notification

Display a notification that shows the question you are answering live during the webinar.


Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.

Call-to-action button

Direct your attendees to a promotional offer via a CTA displayed in the event room.

Virtual backgrounds

Change your background to personalize your webinar or look more professional.

Digital whiteboards

Collaborate with digital whiteboards within the platform or through a native integration.

Organization Features

Private chat

Chat privately with event organizers and moderators during the event.

Registrants moderation

Control which registrants can and cannot access the event.

One-click integrations

Integrate the software with any app to capture other valuable insights.

Maximum number of attendees

The maximum number of attendees supported.



Unique contact list

Find all your event contacts in one place and get a 360 view of their activity within different events.


Secure your team's access to the platform with SAML SSO.

Dial-in to webinars

Attendees can opt to dial-in to the webinar from a phone number.

Reporting Features

Analytics reports

Track and analyze all of your data with our powerful analytics tool built into the dashboard.

Webinar recordings

Record webinars automatically and send them to attendees at the end of each session.


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What is GoToWebinar ?

GoToWebinar is categorized as a webinar platform which allows for hosting online events. Launched in 2006 GoToWebinar is based in Boston, Massachusetts. GoToWebinar's primary customers are education and marketing professionals based throughout the world. Approximately 160 staff members work for GoToWebinar, the majority of which studied marketing and were rated highly skilled in sales. The platform is available in French, English, and other languages and it can be used on any device.

GoToWebinar is best for:

Online courses

Online courses

Company communications

Company communications



What is WebinarJam ?

WebinarJam is a browser-based webinar platform that allows for lead generation. Created in 2013 WebinarJam is based in La Jolla, USA. WebinarJam's target audience is all size companies found in the US, Europe, and other locations globally. Around 50 employees work for WebinarJam, the majority of which studied programming and were rated highly skilled in marketing. The software is available in Spanish, Portuguese, and other languages and it can be used on most devices.

WebinarJam is best for:



On-demand webinars

On-demand webinars

Customer training

Customer training

Webinar software comparison: GoToWebinar vs WebinarJam

GoToWebinar vs WebinarJam: features

Although GoToWebinar was designed to be used in the browser, it can also be accessed via an application for mobile or tablet. The same is true for WebinarJam.

GoToWebinar helps its users promote with the ability to personalize their channels and invitation emails. With that said, though, the platform lacks an embed form feature, which might impact conversions. WebinarJam users can get the word out with branded registration pages, but the fields are very limited, and custom fields cannot be added.

Activating users in GoToWebinar is easy with a real-time engagement dashboard. Emoji reactions, however, are not an option. WebinarJam offers plenty of in-room engagement features, like chat, polls, and surveys, but there is no question upvote feature.

GoToWebinar is also equipped with event analytics and source tracking, but there is no way to assess how many attendees used the “replay” feature. WebinarJam gives users access to some basic event analytics; however, users cannot automatically share replays.

GoToWebinar vs WebinarJam: integrations

GoToWebinar offers users more than 20 native integrations, including Salesforce and Marketo. WebinarJam, by contrast, only provides a limited amount of native integrations, such as Keap and Drip.

A useful API solution is available for GoToWebinar, via LogMeIn, the platform's parent company. WebinarJam also supports an API for third-party platforms and gives detailed syncing instructions on its website.

Plugins and widgets can also be easily created for GoToWebinar, due to its public SDK feature. WebinarJam, on the other hand, does not offer an SDK or any plugins or widgets that would improve the in-app experience.

All GoToWebinar integrations are presented in the platform's integration marketplace, along with detailed explanations of each option. WebinarJam, by contrast, does not offer any app marketplace, but users who are curious about available integrations can view them by creating a user account. This can be done before purchasing a plan.

GoToWebinar vs WebinarJam: pricing

No GoToWebinar plans are free at this time. WebinarJam does not appear to offer a free plan, but all of its plans have a $1 two-week trial offer.

GoToWebinar’s most affordable plan is called Lite. This costs $49 per month and permits as many as 100 attendees. Webinarjam’s entry-level pricing plan is called Basic, available for $499 a year. The Basic plan is capped at 500 attendees.

Small businesses using GoToWebinar have two plans to choose between. The Standard plan starts at $99 per month for up to 250 people, while the Pro plan starts at $199 and supports 500 people. WebinarJam offers small businesses the Professional plan at $699 per year, which allows a maximum of 2,000 attendees.

Finally, GoToWebinar offers a great solution for large businesses with its Enterprise plan. This solution starts at $399 per month and supports up to 3,000 attendees. WebinarJam also has a solution designed for corporations, also called Enterprise, which supports up to 5,000 attendees for $999 a year.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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