GoTo Webinar is a corporate webinar tool with native connectors for major marketing automation platforms. WebinarJam is a sales-focused webinar tool for creators and small businesses, with SMS reminders and flat monthly pricing.
GoToWebinar vs WebinarJam: which webinar software is right for you?
Explore a detailed comparison of GoToWebinar and WebinarJam to see which is the best webinar software. Compare platforms by features, integrations, and price.
General information
Customer Rating
Average rating on review websites Capterra and G2 Crowd.
Last update: September 2026
8.7
7.5
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
GoToWebinar: Yes
WebinarJam: Yes
Device versatility
Host events from a desktop, tablet or mobile.
GoToWebinar: Yes
WebinarJam: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
GoToWebinar: Yes
WebinarJam: Yes
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
GoToWebinar: Yes
WebinarJam: Yes
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
GoToWebinar: Yes
WebinarJam: Yes
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
GoToWebinar: Yes
WebinarJam: Yes
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
GoToWebinar: Yes
WebinarJam: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
GoToWebinar: Yes
WebinarJam: No
Company page
Publish events to a public company page that gathers all upcoming and past events.
GoToWebinar: Yes
WebinarJam: Yes
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
GoToWebinar: Yes
WebinarJam: Yes
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
GoToWebinar: Yes
WebinarJam: No
Registration filter
Apply a filter to accept event registrations only from work email addresses.
GoToWebinar: Yes
WebinarJam: No
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
GoToWebinar: Yes
WebinarJam: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
GoToWebinar: No
WebinarJam: No
Q&A
Audiences can ask questions in a dedicated space.
GoToWebinar: Yes
WebinarJam: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
GoToWebinar: No
WebinarJam: No
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
GoToWebinar: Yes
WebinarJam: No
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
GoToWebinar: Yes
WebinarJam: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
GoToWebinar: Yes
WebinarJam: Yes
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
GoToWebinar: Yes
WebinarJam: No
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
GoToWebinar: Yes
WebinarJam: Yes
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
GoToWebinar: Yes
WebinarJam: Yes
Registrants moderation
Control which registrants can and cannot access the event.
GoToWebinar: Yes
WebinarJam: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
GoToWebinar: Yes
WebinarJam: Yes
Maximum number of attendees
The maximum number of attendees supported.
3000
5000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
GoToWebinar: No
WebinarJam: Yes
SAML SSO
Secure your team's access to the platform with SAML SSO.
GoToWebinar: No
WebinarJam: No
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
GoToWebinar: Yes
WebinarJam: No
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
GoToWebinar: Yes
WebinarJam: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
GoToWebinar: Yes
WebinarJam: No
Choose Livestorm, the industry leader
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What is GoToWebinar ?
GoTo Webinar is a dedicated webinar product from GoTo, the company that also makes GoTo Meeting.
It is built for training and B2B marketing teams, with reporting, automated email reminders, polls and live Q&A on every plan. It is sold in three plans, Reach, Elevate and Complete, sized by audience.
GoToWebinar is best for:
Online courses
Company communications
Webinars
What is WebinarJam ?
WebinarJam is a browser-based webinar platform from Genesis Digital.
It is aimed at creators, coaches and small businesses that sell through webinars, with email and SMS reminders and polls. Four plans set the attendee cap, host count and session length, from $49 per month (as of September 2026).
WebinarJam is best for:
Webinars
On-demand webinars
Customer training
Webinar software comparison: GoToWebinar vs WebinarJam
GoToWebinar vs WebinarJam: features
The short answer: GoTo Webinar is a structured webinar tool for corporate teams, while WebinarJam is built around selling during and after live sessions.
Product focus. GoTo Webinar covers registration, reminders, polls, live Q&A and reporting on every plan, with breakouts, cloud recordings and AI summaries on Elevate and recordings published to GoTo Stage. WebinarJam puts sales tools first, with customizable pages, video injections, A/B testing on Basic and above, and an always-on live room.
Why it matters: If your sessions run longer than an hour or two, check WebinarJam's duration cap before picking a plan.
GoToWebinar vs WebinarJam: integrations
The short answer: GoTo Webinar has the broader set of native marketing automation connectors, while WebinarJam relies on ActiveCampaign and automation tools.
Integrations. GoTo Webinar lists native integrations with HubSpot, Marketo, Salesforce Pardot, Oracle Eloqua and Zoho, plus Cvent, Docebo and Cornerstone. WebinarJam's main native integration is ActiveCampaign, and it connects to other apps, including Mailchimp and ConvertKit, through Zapier, n8n or its API.
Why it matters: If HubSpot, Marketo or Eloqua is your system of record, GoTo Webinar saves setup work; WebinarJam fits best if you already run ActiveCampaign.
GoToWebinar vs WebinarJam: pricing
The short answer: WebinarJam publishes flat monthly prices for every plan, while GoTo Webinar publishes monthly prices for Reach and Elevate and sells Complete on a quote.
Pricing model. WebinarJam Starter, Basic, Professional and Enterprise cost $49, $99, $299 and $499 per month, or $39, $79, $229 and $379 per month billed annually (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, and Elevate costs $103 per month for up to 1,000; Complete is quote-based.
Which is cheaper for you: For small audiences, WebinarJam Starter is the lowest published price. Pricing changes, so confirm current figures with each vendor.
Frequently Asked Questions
What is the difference between GoTo Webinar and WebinarJam?
How much do GoTo Webinar and WebinarJam cost?
WebinarJam costs $49 to $499 per month, or $39 to $379 per month billed annually (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based.
Can GoTo Webinar and WebinarJam run automated webinars?
Yes. GoTo Webinar offers simulive events on its Elevate plan, and WebinarJam includes automated webinars through its sibling product EverWebinar from the Basic plan upward.
Is there a free trial of GoTo Webinar or WebinarJam?
GoTo Webinar offers a free trial with no credit card required. WebinarJam offers a 14-day trial for $1, backed by a 30-day money-back guarantee.
What is a good alternative to GoTo Webinar and WebinarJam for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Livestorm, the best webinar software
Run great webinars right in your browser
Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.
Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.
Manage everything with our end-to-end platform
Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.
Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.
Experience an intuitive webinar platform
Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.
Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer story
Poppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer story
Clement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
Try Livestorm for free
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