Compare GoToWebinar and WebinarJam on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
GoToWebinar
Teams on the GoTo suite
Breakouts, cloud recordings and AI summaries on Elevate
Native HubSpot, Marketo, Pardot, Eloqua, Zoho and Cvent connectors
Complete adds unlimited live streaming and paid events
Complete plan for up to 3,000 attendees is quote-based
Branding, recordings and breakouts not on entry Reach plan
Reach includes a single organizer seat
WebinarJam
Sales & launch webinars
Starter from $49/month, $39 billed annually (September 2026)
Email and SMS reminders, polls and live chat built in
Enterprise adds up to six hosts and four-hour sessions
Session length capped from one to four hours by plan
No native HubSpot or Salesforce, CRM sync via Zapier or API
Starter allows only one host
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.4/5 (2,000+)
3.8/5 (300+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Replays only
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Via EverWebinar
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Multi-session events
Run events with several sessions or tracks under one registration.
Limited
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Company page
Publish events to a public company page that gathers all upcoming and past events.
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Limited
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Limited
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Annotation only
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
3000
5000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Higher tiers
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ISO 27001
Certified to the ISO 27001 information security standard.
Choose Livestorm, the industry leader
Discover a better experience for your attendees and less stress for your team.
The short answer: GoTo Webinar is a structured webinar tool for corporate teams, while WebinarJam is built around selling during and after live sessions.
Why it matters: If your sessions run longer than an hour or two, check WebinarJam's duration cap before picking a plan. If HubSpot, Marketo or Eloqua is your system of record, GoTo Webinar saves setup work; WebinarJam fits best if you already run ActiveCampaign.
The short answer: WebinarJam publishes flat monthly prices for every plan, while GoTo Webinar publishes monthly prices for Reach and Elevate and sells Complete on a quote.
Which is cheaper for you: For small audiences, WebinarJam Starter is the lowest published price.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
| Pricing | GoTo Webinar | WebinarJam | Livestorm |
|---|---|---|---|
| What you pay for | Organizer plan sized by audience | Flat plan capped by attendees, hosts and session length | Attendees who actually join |
| Entry price | Reach: $59/month billed annually (up to 500 participants, 1 organizer) | Starter: $39/month billed annually ($49 monthly), 100 attendees | $3.00 per attendee (400-credit annual pack) |
| Larger audiences | Elevate: $103/month billed annually (up to 1,000); Complete: quote only (up to 3,000) | Basic $79 (500 attendees), Professional $229 (2,000) and Enterprise $379 (5,000), billed annually | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan |
| No-shows and team members | You pay for the audience tier, whoever shows up | You pay for the plan cap, whoever shows up | Not counted |
GoTo Webinar is a corporate webinar tool with native connectors for major marketing automation platforms. WebinarJam is a sales-focused webinar tool for creators and small businesses, with SMS reminders and flat monthly pricing.
WebinarJam costs $49 to $499 per month, or $39 to $379 per month billed annually (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based.
Yes. GoTo Webinar offers simulive events on its Elevate plan, and WebinarJam includes automated webinars through its sibling product EverWebinar from the Basic plan upward.
GoTo Webinar offers a free trial with no credit card required. WebinarJam offers a 14-day trial for $1, backed by a 30-day money-back guarantee.
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
'%3e%3cpath%20d='M10.0001%201.66675L12.5751%206.88341L18.3334%207.72508L14.1667%2011.7834L15.1501%2017.5167L10.0001%2014.8084L4.85008%2017.5167L5.83342%2011.7834L1.66675%207.72508L7.42508%206.88341L10.0001%201.66675Z'%20fill='%23FFD23F'/%3e%3c/g%3e%3c/svg%3e){kind=small}
"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer storyPoppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer storyClement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
Try Livestorm for free
Get started in minutes and run your first engaging webinar today.
