Livestorm vs Zoho Webinar: which is best for webinars?
Compare Livestorm and Zoho Webinar on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
The short answer: Livestorm is built for marketing webinars that convert, while Zoho Webinar is a well-priced all-round tool for training, onboarding and town halls.
Access and engagement: Livestorm runs fully in the browser, and its branded registration pages, polls, Q&A and live CTAs move attendees toward a next step. Zoho Webinar also offers browser join, plus polls, Q&A, emoji reactions, raise hand, annotation and dial-in, with registration page branding from its Professional plan.
Formats and recordings: Livestorm includes on-demand and automated webinars and syncs real-time engagement analytics to your CRM. Zoho Webinar generates AI transcripts, summaries and smart chapters, and keeps on-demand webinars for Enterprise.
CRM sync: Livestorm syncs registration, attendance and engagement data natively with HubSpot on Pro (it is a HubSpot Leading Technology Partner) and with Salesforce, Marketo, Pardot and Microsoft Dynamics on Enterprise. Zoho Webinar connects natively to Zoho CRM, Zoho Campaigns and Zoho Backstage and offers HubSpot sync from its Professional plan, but Salesforce and Marketo are not listed among its native integrations.
AI and automation: Livestorm's verified Claude connector (MCP) lets AI assistants work directly with your webinar data, and AI Studio turns replays into short clips. Zoho Webinar offers Zapier, Zoho Flow, webhooks and its own MCP server.
Why teams switch: webinars grow into a marketing channel that needs branded registration, engagement and CRM data in one tool.
The short answer: Livestorm charges only for the attendees who join, while Zoho Webinar charges per organizer, with prices that rise with audience size.
Why teams switch: they would rather pay for attendees who show up than for licenses sized to their largest audience.
Prices as of September 2026, from each vendor's pricing page (see Livestorm pricing). AI Studio, which turns replays into clips, is a paid add-on.
Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan
$79/month per license for 500 attendees; Enterprise (on-demand webinars, up to 5,000 attendees) starts at 500 attendees
No-shows and team members
Not counted
You pay for the audience tier on each license, whoever shows up
Frequently Asked Questions
What is the difference between Livestorm and Zoho Webinar?
Livestorm is a browser-based webinar platform focused on marketing, with branded registration, engagement and native CRM sync. Zoho Webinar is Zoho's webinar tool for training, onboarding and events, designed to work closely with Zoho CRM and other Zoho apps.
How does pricing compare between Livestorm and Zoho Webinar?
Livestorm charges $3.00 per attendee on its 400-credit annual pack, with a lower price per attendee on bigger packs, and no-shows do not use credits. Zoho Webinar charges per organizer, from $8 per month billed annually on Standard, with prices rising by audience size (as of September 2026).
Is Zoho Webinar free?
Zoho Webinar has a free plan for up to 20 attendees and 60 minutes per webinar. Cloud recording and larger audiences require a paid plan.
Can I switch from Zoho Webinar to Livestorm?
Yes. Attendees join in the browser with no download, and registration and attendance data sync to your CRM, so your reporting carries over.
Is Livestorm EU-hosted and GDPR compliant?
Yes. Livestorm is EU-hosted, ISO 27001 certified and GDPR compliant.
Why teams choose Livestorm
Run your marketing webinars from one all-in-one platform
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."