Livestorm vs Goldcast: which is best for webinars?

Compare Livestorm and Goldcast on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.

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Key Takeaways

Livestorm is a browser-based webinar platform for marketing and demand-gen teams, while Goldcast is an AI-first B2B video content platform for webinars and virtual events, owned by Cvent since December 2025.

The key difference: Livestorm is self-serve with per-attendee pricing, while Goldcast sells quote-based tiers built around events and AI video repurposing.

  • Choose Livestorm if you want self-serve webinars with native CRM sync and pay-per-attendee pricing.
  • Choose Goldcast if you run multi-track virtual events and want AI to turn every session into clips, blogs and posts.

Livestorm vs Goldcast at a glance

Where each platform is strong, and where it falls short.

Livestorm

Marketing webinars

  • Runs fully in the browser, one-click join with no download

  • Native HubSpot sync on Pro; Salesforce, Marketo, Pardot on Enterprise

  • Pay only for attendees who join; no-shows don't use credits

  • Self-serve plans, no enterprise contract needed to start

  • Live events cap at 3,000 attendees

  • No built-in lead or engagement scoring

  • Clip repurposing is sold as an add-on

Goldcast

B2B video content

  • Content Lab turns event video into clips, blogs and social posts

  • Native HubSpot and Salesforce sync included on every plan

  • Multi-track, multi-day virtual events with booths on higher tiers

  • Reviewers often praise its ease of use and responsive support

  • No public pricing; plans are quote-based through sales

  • Starter and Pro limit events to 90 minutes, webinars only

  • Reviewers often mention a learning curve and scattered settings

Livestorm vs Goldcast: Features Deep Dive

Where Livestorm wins against Goldcast

Livestorm vs Goldcast: key differences

The short answer: Livestorm is built for webinars that convert, from branded registration to CRM sync, while Goldcast is an event and video content platform with AI repurposing at its center.

  • Access and engagement: Both run in the browser. Livestorm hosts up to 3,000 live attendees with no download, with branded registration pages, polls, Q&A, up-voting, reactions and live CTAs. Goldcast offers chat, polls, Q&A with up-voting, direct messages, CTAs and surveys, plus multi-track events, booths and RTMP stream-in on higher tiers.
  • Content: Livestorm syncs real-time engagement analytics to your CRM. Goldcast includes Content Lab on every plan, generating clips, blogs, social posts and emails in your brand voice.
  • CRM sync: Livestorm syncs registration, attendance and engagement data natively with HubSpot on Pro (it is a HubSpot Leading Technology Partner) and with Salesforce, Marketo, Pardot and Microsoft Dynamics on Enterprise. Goldcast includes native HubSpot and Salesforce on every plan, lists Marketo, Pardot and Eloqua (some as add-ons), and opens webhooks and API access from Pro.
  • AI and automation: Livestorm's verified Claude connector (MCP) lets AI assistants work directly with your webinar data, and AI Studio turns replays into short clips. Goldcast does not list Zapier among its integrations.

Why teams switch: they want a self-serve webinar platform for recurring marketing sessions without an annual event contract.

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Livestorm vs Goldcast: pricing

The short answer: Livestorm publishes its prices and charges only for the attendees who join, while Goldcast sells quote-based tiers built around a yearly event allowance.

Why teams switch: they want to start without a sales call and pay only for who attends.

Livestorm prices as of September 2026 (see Livestorm pricing). Goldcast does not publish list prices. AI Studio, which turns replays into clips, is a paid add-on.

PricingLivestormGoldcast
What you pay forAttendees who actually joinQuote-based tier with a yearly event allowance
Entry price$3.00 per attendee (400-credit annual pack)Starter: quote only (12 events per year, unlimited attendees)
Larger audiencesLower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise planPro (25 events), Premium (35) and Enterprise (custom), all quote only; Content Lab free tier with 1 hour of video per month
No-shows and team membersNot countedYou pay for the event allowance, whoever shows up

Frequently Asked Questions

What is the difference between Livestorm and Goldcast?

Livestorm is a browser-based webinar platform for marketing teams, with native CRM sync and per-attendee pricing. Goldcast is an AI-first B2B video content platform for webinars and virtual events, with AI repurposing built in through Content Lab.

How does pricing compare between Livestorm and Goldcast?

Livestorm charges $3.00 per attendee on its 400-credit annual pack, with a lower price per attendee on bigger packs, with a custom Enterprise plan, and no-shows do not use credits. Goldcast does not publish prices as of September 2026, and its Starter, Pro, Premium and Enterprise tiers are quote-based.

Who owns Goldcast?

Cvent acquired Goldcast in December 2025. Its founders said Goldcast continues as its own product, with Cvent investing in its roadmap and support.

Can I switch from Goldcast to Livestorm?

Yes. Attendees join Livestorm in the browser with no download, and registration and attendance data sync to your CRM, so your reporting carries over.

Is Livestorm EU-hosted and GDPR compliant?

Yes. Livestorm is EU-hosted, ISO 27001 certified and GDPR compliant.

Why teams choose Livestorm

Run your marketing webinars from one all-in-one platform

Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.

After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.

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Run webinars right in your browser

Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.

Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).

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Get more from every webinar with AI

Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.

Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.

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livestorm roomA learning program of live, hands-on sessions by level and time zoneAI Studio turns one session into clips, a transcript, a summary and chapters
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Intercom' logo
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."

WPP' logo
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"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."

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PayFit' logo
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"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"

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Productboard' logo
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"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."

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Get started in minutes and run your first engaging webinar today.

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