Lead Generation

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More articles in Lead Generation

marketers researching an ideal customer profile
Lead Generation

How to Create an Ideal Customer Profile (ICP) [+ Template]

Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.

December 9, 2025

marketing and sales team collaborating on account-based marketing campaigns
Lead Generation

Account-Based Marketing Campaigns: Tactics & Examples

Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.

December 9, 2025

Lead Generation

Buyer's Journey: How to Align Your Sales Process

Explore the buyer's journey from the awareness stage to the decision stage. Learn to align the sales process with the buying journey to boost conversions.

December 9, 2025

Lead Generation

Inbound Marketing: Why It Works for B2B & How to Start

Discover how inbound marketing attracts, engages, and delights potential customers via engaging content, making it a powerful B2B marketing strategy.

December 9, 2025

marketer hosting a webinar ABM program
Webinar

Webinar ABM: How to Attract & Convert High-Value Leads

Complete guide to using webinars in ABM campaigns. Learn to engage target accounts, reach decision-makers, and measure what moves the needle.

December 9, 2025

sales and marketing team collaborating on account-based marketing
Lead Generation

What Is Account-Based Marketing? Complete Guide to ABM

Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.

December 9, 2025

B2B lead generation strategies, guides and industry playbooks

B2B lead generation looks different depending on your industry, team size, and go-to-market motion. Browse demand generation tactics, account-based marketing campaigns, inbound marketing frameworks, and comparisons of the lead generation tools that actually move the needle — whether you're building a pipeline from scratch or optimizing an existing program. A significant share of the content here goes deep on industry-specific marketing: pharma product launches, KOL mapping and HCP engagement for life sciences teams, marketing calendars for healthcare and finance, and digital marketing strategies for financial advisors navigating regulated markets. If you work in a specialized vertical, you'll find playbooks built for your context — not generic advice. Beyond acquisition, there are guides on onboarding programs, customer education, and the success metrics that turn new users into long-term advocates. Browse articles on marketing ROI, sales and marketing alignment, partnership marketing, thought leadership, and demand generation vs. lead generation — everything you need to build a pipeline that compounds over time.