Webinar
How to run a webinar on LinkedIn: a B2B playbook
Yes, you can run a webinar on LinkedIn, with one catch: LinkedIn is a broadcast and promotion layer, not a full webinar platform. Here is how to use it before, during and after the live.
Lead Generation
Latest articles
LinkedIn Thought Leader Ads: a B2B guide with real data
Average Webinar Attendance Rate (2026) + 15 Ways to Boost It
16 Event Marketing Strategies & Ideas for 2026 (+ Examples)
8 Best Webinar Platforms with Salesforce Integration (2026)
The Best Sales Training Webinar Guide for Driving Revenue and Growth
More articles in Lead Generation
Lead Generation
What is Telehealth and How Can Clinics Set it Up?
What is telehealth? It is a new way to deliver health care remotely. Find out which technology and services you need to launch telehealth services.
Lead Generation
12 Must-Have Customer Onboarding Software Solutions
Improve your customer experience with these best onboarding software solutions. Find the one that suits your budget and scalability needs.
Video
How to Sell Products Online with Video for Sales
After a mostly virtual year due to the COVID-19 pandemic, sales teams are embracing video for sales as a permanent part of their marketing strategies.
Events & Meetings
How to Write an Event Partnership Agreement? An In-depth Guide
Read our in-depth guide to event partnership agreements. Co-host events to expand your audience, gain new customers and crush your sales goals!
Lead Generation
5 Steps to Building a Scalable Customer Training and Support Strategy
Looking to build a scalable customer training and support strategy? Livestorm's Loïse Mercier shares her top tips for success.
Lead Generation
How to Build Authority Within Your Target Market
Building authority within your target market is essential when you want to gain some early traction. Here are our two-cents on what’s like to build it from scratch.
Newsletter
Keep in touch with Livestorm news and updates
B2B lead generation strategies, guides and industry playbooks
B2B lead generation looks different depending on your industry, team size, and go-to-market motion. Browse demand generation tactics, account-based marketing campaigns, inbound marketing frameworks, and comparisons of the lead generation tools that actually move the needle — whether you're building a pipeline from scratch or optimizing an existing program. A significant share of the content here goes deep on industry-specific marketing: pharma product launches, KOL mapping and HCP engagement for life sciences teams, marketing calendars for healthcare and finance, and digital marketing strategies for financial advisors navigating regulated markets. If you work in a specialized vertical, you'll find playbooks built for your context — not generic advice. Beyond acquisition, there are guides on onboarding programs, customer education, and the success metrics that turn new users into long-term advocates. Browse articles on marketing ROI, sales and marketing alignment, partnership marketing, thought leadership, and demand generation vs. lead generation — everything you need to build a pipeline that compounds over time.