Webinar
How to run a webinar on LinkedIn: a B2B playbook
Yes, you can run a webinar on LinkedIn, with one catch: LinkedIn is a broadcast and promotion layer, not a full webinar platform. Here is how to use it before, during and after the live.
Lead Generation
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Lead Generation
How to Deliver a CME Course (+ Tips for a Great Virtual Course)
Discover how to deliver a CME course for healthcare professionals. Get tips for creating and promoting an accredited virtual course.
Lead Generation
KOL Engagement: Create High-Impact Pharma Events
Learn how to connect with key opinion leaders and develop a successful KOL engagement program for pharma events across the product lifecycle.
Lead Generation
KOL Mapping: How to Identify KOLs in Key Therapeutic Areas
Discover how to identify and map key opinion leaders in essential therapeutic areas and get tips to develop a successful KOL management strategy.
Lead Generation
Pharma Marketing: Challenges, Trends & Strategies
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Events & Meetings
Event Sponsorship Guide: How to Find the Right Event Partners
Get our step-by-step process to find event sponsors. Learn about types of event sponsorships, crafting sponsorship packages, and building partnerships.
Lead Generation
Data in Healthcare Marketing: How to Unlock HCP Insights
Learn how to gather and use HCP insights. Transform your pharma marketing strategy and develop tailored messaging and content for HCPs.
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B2B lead generation strategies, guides and industry playbooks
B2B lead generation looks different depending on your industry, team size, and go-to-market motion. Browse demand generation tactics, account-based marketing campaigns, inbound marketing frameworks, and comparisons of the lead generation tools that actually move the needle — whether you're building a pipeline from scratch or optimizing an existing program. A significant share of the content here goes deep on industry-specific marketing: pharma product launches, KOL mapping and HCP engagement for life sciences teams, marketing calendars for healthcare and finance, and digital marketing strategies for financial advisors navigating regulated markets. If you work in a specialized vertical, you'll find playbooks built for your context — not generic advice. Beyond acquisition, there are guides on onboarding programs, customer education, and the success metrics that turn new users into long-term advocates. Browse articles on marketing ROI, sales and marketing alignment, partnership marketing, thought leadership, and demand generation vs. lead generation — everything you need to build a pipeline that compounds over time.