GoToWebinar vs Microsoft Teams: which is best for webinars?

Compare GoToWebinar and Microsoft Teams on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.

Key Takeaways

GoTo Webinar is a dedicated webinar tool for external marketing and training webinars, while Microsoft Teams is the Microsoft 365 collaboration hub where webinars and town halls suit internal audiences.

Both cap interactive audiences at 3,000, but GoTo Webinar adds simulive events and native Salesforce, HubSpot and Marketo connectors. Teams Enterprise has included advanced webinars at no extra cost since April 1, 2026, and scales to 10,000 view-only attendees.

  • Choose GoTo Webinar if you run external webinars that need simulive events and CRM connectors.
  • Choose Microsoft Teams if your events are mostly internal and your company already pays for Microsoft 365.

GoTo Webinar vs Microsoft Teams at a glance

Where each platform is strong, and where it falls short.

GoToWebinar

Teams on the GoTo suite

  • Simulive events on Elevate run recordings like live sessions

  • Native Salesforce, Marketo, Pardot, Eloqua and HubSpot connectors

  • Browser join for attendees, plus a mobile app for hosts

  • Separate subscription on top of Microsoft 365

  • No free plan, only a free trial

  • No question upvoting in Q&A

Microsoft Teams

Microsoft 365 meetings

  • Advanced webinar features included with Teams Enterprise since April 2026

  • Built into Microsoft 365, with Outlook and PowerPoint Live

  • Custom event emails, waitlists and registration approvals

  • No standalone webinar product, events run inside Teams

  • Advanced branding still needs a Teams Premium license

  • Native CRM sync centers on Dynamics 365

GoToWebinar vs Microsoft Teams: Features Deep Dive

Choose Livestorm, the industry leader

Discover a better experience for your attendees and less stress for your team.

Webinar software comparison: GoToWebinar vs Microsoft Teams

GoToWebinar vs Microsoft Teams: key differences

The short answer: GoTo Webinar is shaped around external webinars, while Microsoft Teams treats events as part of a collaboration suite built for internal audiences.

  • Features and engagement: Both offer polls, Q&A and raise hand. GoTo Webinar adds breakout rooms, branded webinars, simulive events and AI summaries from Elevate. Teams adds Q&A upvoting but has no simulive option, and advanced branding needs Teams Premium.
  • CRM and productivity apps: GoTo Webinar lists native integrations with Salesforce, HubSpot, Zoho, Marketo, Pardot and Oracle Eloqua. Teams connects natively to Dynamics 365 and ties events to Outlook, PowerPoint Live, SharePoint and OneDrive. Both work with Zapier and offer APIs.

Why it matters: GoTo Webinar has more built in for external marketing webinars, while Teams fits internal events inside tools employees already use. If your sales and marketing stack is not Microsoft, GoTo Webinar's native connectors move webinar data with less custom work.

GoToWebinar vs Microsoft Teams: pricing

The short answer: GoTo Webinar is a separate subscription, while Teams webinars come with eligible Microsoft 365 licenses.

Which is cheaper for you: If you already pay for eligible Microsoft 365 licenses, Teams adds no extra cost.

Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).

PricingGoTo WebinarMicrosoft TeamsLivestorm
What you pay forOrganizer plan sized by audienceMicrosoft 365 user licenses; Teams Premium adds advanced brandingAttendees who actually join
Entry priceReach: $59/month billed annually (up to 500 participants, 1 organizer)Webinars from Microsoft 365 Business Standard: $14 per user/month, paid yearly$3.00 per attendee (400-credit annual pack)
Larger audiencesElevate: $103/month billed annually (up to 1,000); Complete: quote only (up to 3,000)Business Premium at $22 per user/month; town halls up to 10,000 viewers, more with the paid Attendee Capacity PackLower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan
No-shows and team membersYou pay for the audience tier, whoever shows upAttendees are free; you pay for every licensed userNot counted

Frequently Asked Questions

What is the difference between GoTo Webinar and Microsoft Teams?

GoTo Webinar is a dedicated webinar product for external marketing and training webinars. Microsoft Teams is the Microsoft 365 collaboration hub, where webinars and town halls run alongside chat and meetings and suit internal events.

How much does GoTo Webinar cost?

GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based (as of September 2026). Teams webinars are included in eligible Microsoft 365 licenses, which are priced per user.

How many attendees can GoTo Webinar and Microsoft Teams host?

Both reach 3,000 attendees with chat, polls and Q&A, a level that GoTo Webinar reaches on its Complete plan along with unlimited live streaming. Teams adds 10,000 view-only attendees, and up to 100,000 with a paid Attendee Capacity Pack.

Do I need Teams Premium to run webinars in Teams?

Not for core webinar features, which moved from Teams Premium to Teams Enterprise on April 1, 2026. Teams Premium is still needed for advanced branding, personalization and meeting protection.

What is a good alternative to GoTo Webinar and Microsoft Teams for marketing webinars?

Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.

Why teams choose Livestorm

Run your marketing webinars from one all-in-one platform

Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.

After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.

Try it for free

Run webinars right in your browser

Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.

Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).

Try it for free

Get more from every webinar with AI

Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.

Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.

Try it for free
livestorm roomA learning program of live, hands-on sessions by level and time zoneAI Studio turns one session into clips, a transcript, a summary and chapters
Desktop pattern
Intercom' logo
starstarstarstarlast star

"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."

WPP' logo
starstarstarstarlast star

"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."

Read the customer story
PayFit' logo
starstarstarstarlast star

"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"

Read the customer story
Productboard' logo
starstarstarstarlast star

"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."

Try Livestorm for free

Get started in minutes and run your first engaging webinar today.

Try it for free
  • No credit card needed
  • No installation required