GoToWebinar vs Zoom: which webinar software is right for you?

Explore a detailed comparison of GoToWebinar and Zoom to see which is the best webinar software. Compare platforms by features, integrations, and price.





General information

Customer Rating

Average rating on review websites Capterra and G2 Crowd.



Browser based

Webinar platforms that work directly in the browser, there's no need to download any software.

Device versatility

Host events from a desktop, tablet or mobile.

On-demand webinars

Create or access pre-recorded on-demand webinars, available any time.

Automated webinars

Automate entire webinars or key actions like CTAs, start and stop times or page redirects.

Promotion Features

Customizable registration pages

Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.

Customizable emails

Customize emails with ease by adding an event banner, social sharing buttons, or a signature.

Customized email sequence

Customize your own email sequence and schedule them to be sent automatically.

Embed forms

Embed a registration form on your own website to capture more registrants.

Company page

Publish events to a public company page that gathers all upcoming and past events.

Built-in social sharing

Share event registration pages on your company's social channels directly from your webinar platform.

Custom registration forms

Customize the fields of your registration form to capture insights on your audience.

Registration filter

Apply a filter to accept event registrations only from work email addresses.

Activation Features


Send chat messages through a tab built right into your webinar room.

Emoji reactions

Enable emoji reactions during live events to allow attendees to react in real-time.


Audiences can ask questions in a dedicated space.

Question upvotes

Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.

Live answer notification

Display a notification that shows the question you are answering live during the webinar.


Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.

Call-to-action button

Direct your attendees to a promotional offer via a CTA displayed in the event room.

Virtual backgrounds

Change your background to personalize your webinar or look more professional.

Digital whiteboards

Collaborate with digital whiteboards within the platform or through a native integration.

Organization Features

Private chat

Chat privately with event organizers and moderators during the event.

Registrants moderation

Control which registrants can and cannot access the event.

One-click integrations

Integrate the software with any app to capture other valuable insights.

Maximum number of attendees

The maximum number of attendees supported.



Unique contact list

Find all your event contacts in one place and get a 360 view of their activity within different events.


Secure your team's access to the platform with SAML SSO.

Dial-in to webinars

Attendees can opt to dial-in to the webinar from a phone number.

Reporting Features

Analytics reports

Track and analyze all of your data with our powerful analytics tool built into the dashboard.

Webinar recordings

Record webinars automatically and send them to attendees at the end of each session.


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What is GoToWebinar ?

GoToWebinar can be labeled as a webinar platform which facilitates hosting online events. Launched in 2006 GoToWebinar has its main headquarters in Boston, United States. GoToWebinar's biggest clients would be considered to be education and marketing professionals based throughout the world. Approximately 160 staff members work for GoToWebinar, who mostly studied marketing and have skills in sales. The platform provides language options like French, English, and other languages and it can be accessed from any device.

GoToWebinar is best for:

Online courses

Online courses

Company communications

Company communications



What is Zoom ?

Zoom functions as a videoconferencing software which helps virtual communication. Founded in 2011 Zoom's center of operations is in San Jose, USA. Zoom's key clientele are all types of organizations located in America, Europe, Asia, Africa, and Australia. About 7,000 collaborators work for Zoom, with most earning diplomas in business administration and have skills in sales. The software exists in Spanish, English, and other languages and it can be accessed from most devices.

Zoom is best for:

Online meetings

Online meetings





Webinar software comparison: GoToWebinar vs Zoom

GoToWebinar vs Zoom: features

GoToWebinar users can access the platform either in a web browser or through a mobile application. Zoom, while primarily intended to be used via a desktop application, can still be accessed in a browser or on mobile.

GoToWebinar users can ensure that their prospects perceive their brand clearly with a personalized webinar channel. The lack of embed forms, however, may affect conversion rates. Zoom offers its users a customizable registration page, but registration cannot be strictly moderated.

User engagement isn’t an issue in GoToWebinar, which features polls, surveys, and a real-time engagement dashboard. On the downside, there are no emoji reactions. Zoom lets users engage with participants via chats, polls, and Q&As, but they cannot send CTAs.

Lastly, GoToWebinar provides robust event analytics tools. With that said, though, there are no replay analytics tools. Zoom, for its part, offers a useful analytics dashboard but has very limited, if any, automation functionalities.

GoToWebinar vs Zoom: integrations

Salesforce and Marketo are just a few of GoToWebinar’s 24 integration options. As for Zoom, some of the most popular integrations that can be connected to it include Pipedrive, Hubspot, and Keap.

GoToWebinar offers an API that allows third parties to develop their own integrations. Zoom also has an API and a dedicated website portal designed to help developers use it.

GoToWebinar also provides a public SDK, which developers can use to create custom widgets and plugins. In addition, Zoom introduced an SDK option in March 2021 for the creation of apps and widgets that enhance the in-room experience.

All of GoToWebinar’s integration options are presented in its comprehensive integration marketplace. Hovering over an integration option will trigger a brief pop-up explanation, and clicking on it will bring the user to a quick syncing tutorial. Additionally, all of Zoom’s apps and integrations are listed on the Zoom App Marketplace, which any website visitor can access.

GoToWebinar vs Zoom: pricing

None of GoToWebinar’s plans are free. Zoom does offer a free plan, which permits an unlimited number of meetings capped at 100 participants and with up to 40-minute durations.

The most cost-efficient GoToWebinar plan is its Lite plan, which, for $49 per month, supports up to 100 attendees. Zoom’s most affordable plan is its Pro plan, which starts at about $15 per month per user and supports up to 100 attendees.

Medium-sized companies using GoToWebinar can opt for its Standard plan, at $99 per month, or its Pro plan, at $199 per month. The Standard plan supports up to 250 guests, while the Pro plan supports up to 500. Zoom’s most comparable option is its Business plan, which starts at about $20 per month.

GoToWebinar’s costliest solution is its Enterprise plan, which starts at $399 per month, and supports up to 3,000 attendees. Zoom also offers an Enterprise plan, which starts at $20 per month per user, supports up to 500 event participants, and offers bonus features like unlimited cloud storage.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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