GoTo Webinar is a webinar-only product with plans capped at 500, 1,000 or 3,000 attendees. Zoom is a video platform that adds webinar and event products on top of its meetings, scaling up to 100,000 attendees by tier.
GoToWebinar vs Zoom: which webinar software is right for you?
Explore a detailed comparison of GoToWebinar and Zoom to see which is the best webinar software. Compare platforms by features, integrations, and price.
General information
Customer Rating
Average rating on review websites Capterra and G2 Crowd.
Last update: September 2026
8.7
9.1
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
GoToWebinar: Yes
Zoom: Yes
Device versatility
Host events from a desktop, tablet or mobile.
GoToWebinar: Yes
Zoom: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
GoToWebinar: Yes
Zoom: No
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
GoToWebinar: Yes
Zoom: No
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
GoToWebinar: Yes
Zoom: Yes
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
GoToWebinar: Yes
Zoom: Yes
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
GoToWebinar: Yes
Zoom: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
GoToWebinar: Yes
Zoom: No
Company page
Publish events to a public company page that gathers all upcoming and past events.
GoToWebinar: Yes
Zoom: No
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
GoToWebinar: Yes
Zoom: No
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
GoToWebinar: Yes
Zoom: Yes
Registration filter
Apply a filter to accept event registrations only from work email addresses.
GoToWebinar: Yes
Zoom: Yes
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
GoToWebinar: Yes
Zoom: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
GoToWebinar: No
Zoom: Yes
Q&A
Audiences can ask questions in a dedicated space.
GoToWebinar: Yes
Zoom: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
GoToWebinar: No
Zoom: Yes
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
GoToWebinar: Yes
Zoom: Yes
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
GoToWebinar: Yes
Zoom: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
GoToWebinar: Yes
Zoom: No
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
GoToWebinar: Yes
Zoom: Yes
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
GoToWebinar: Yes
Zoom: Yes
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
GoToWebinar: Yes
Zoom: Yes
Registrants moderation
Control which registrants can and cannot access the event.
GoToWebinar: Yes
Zoom: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
GoToWebinar: Yes
Zoom: Yes
Maximum number of attendees
The maximum number of attendees supported.
3000
10000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
GoToWebinar: No
Zoom: Yes
SAML SSO
Secure your team's access to the platform with SAML SSO.
GoToWebinar: No
Zoom: Yes
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
GoToWebinar: Yes
Zoom: Yes
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
GoToWebinar: Yes
Zoom: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
GoToWebinar: Yes
Zoom: Yes
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What is GoToWebinar ?
GoTo Webinar is the dedicated webinar product from GoTo, the company formerly known as LogMeIn.
It is built for teams running steady mid-size webinar programs, with registration, automated reminders, simulive events and breakout rooms. Plans are sold as Reach, Elevate and Complete, sized by attendee capacity, and a free trial is available.
GoToWebinar is best for:
Online courses
Company communications
Webinars
What is Zoom ?
Zoom is a video communications platform best known for Zoom Meetings.
For teams already on Zoom, it sells Zoom Webinars, Webinars Plus and Zoom Events for one-to-many sessions, with registration, polls, Q&A and multi-session hubs. Pricing starts at $66.67 per month billed annually (as of September 2026) and rises with attendee count.
Zoom is best for:
Online meetings
Webinars
Workshops
Webinar software comparison: GoToWebinar vs Zoom
GoToWebinar vs Zoom: features
The short answer: GoTo Webinar packs core webinar tools into plans capped at 3,000 attendees, while Zoom offers a familiar video experience that scales much further.
Features and engagement. Both offer polls, Q&A and raise hand. GoTo Webinar adds surveys, practice mode and, from Elevate, breakout rooms and simulive events. Zoom Webinars adds chat and reactions, while automated webinars need Webinars Plus and Zoom Events adds networking and a lobby.
Why it matters: Under 3,000 attendees, GoTo Webinar covers the core toolkit in one product; above that, Zoom is built to scale.
GoToWebinar vs Zoom: integrations
The short answer: Both connect to the main CRM and marketing tools, GoTo Webinar through focused marketing connectors and Zoom through its broad App Marketplace.
CRM and marketing automation. GoTo Webinar lists native integrations with Salesforce, Pardot, Marketo, Oracle Eloqua, HubSpot and Zoho, plus learning platforms such as Docebo and Cornerstone. Zoom connects to HubSpot, Salesforce and Marketo through App Marketplace apps. Both work with Zapier.
Why it matters: Check that the connector you need syncs registrations and attendance both ways, since depth varies by app and plan.
GoToWebinar vs Zoom: pricing
The short answer: GoTo Webinar charges by plan, while Zoom charges by attendee tier on top of its Workplace products.
Pricing model. GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, and Elevate costs $103 per month for up to 1,000; Complete is quote-based. Zoom Webinars starts at $66.67 per month billed annually or $89 billed monthly (as of September 2026), and secondary sources say the entry plan needs a Zoom Workplace Pro subscription.
Which is cheaper for you: Compare GoTo Webinar's plan price with Zoom's matching tier plus any Workplace license. Pricing changes, so confirm current figures with each vendor.
Frequently Asked Questions
What is the difference between GoTo Webinar and Zoom?
How much does Zoom Webinars cost per month?
Zoom Webinars starts at $66.67 per month billed annually or $89 billed monthly (as of September 2026), rising by attendee tier. GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based.
Do I need a Zoom Workplace license to run Zoom Webinars?
For the entry Webinars plan, secondary sources say yes, while Zoom states that Webinars Plus and Events include a Workplace license on annual plans. GoTo Webinar plans are standalone, and Complete also bundles a GoTo Meeting license.
Does GoTo Webinar or Zoom have a free plan?
Neither has a free webinar plan. GoTo Webinar offers a free trial with no credit card required, and Zoom's free plan covers meetings only.
What is a good alternative to GoTo Webinar and Zoom for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Livestorm, the best webinar software
Run great webinars right in your browser
Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.
Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.
Manage everything with our end-to-end platform
Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.
Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.
Experience an intuitive webinar platform
Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.
Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer story
Poppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
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Clement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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