GoToWebinar vs Google Meet: which is best for webinars?
Compare GoToWebinar and Google Meet on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
GoTo Webinar vs Google Meet at a glance
Where each platform is strong, and where it falls short.
GoToWebinar
Teams on the GoTo suite
Full webinar workflow with registration and reminder emails
Elevate adds simulive, breakouts, recordings and AI summaries
Native Salesforce, Pardot, Marketo, Eloqua and HubSpot connectors
Separate subscription on top of Google Workspace
No free plan, only a free trial
Q&A has no question upvoting
Google Meet
Google Workspace teams
Included in every Google Workspace plan at no extra cost
Browser-based, invites flow from Google Calendar and Gmail
Recording, Q&A, polls and breakouts from Business Standard
No registration pages, branded rooms or reminder sequences
Attendance tracking needs Business Plus or higher
Live streaming is view-only and aimed at internal audiences
GoToWebinar vs Google Meet: Features Deep Dive
GoToWebinar
Google Meet
GoToWebinar
Google Meet
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.4/5 (2,000+)
4.6/5 (60,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
GoToWebinar: Yes
Google Meet: Yes
Device versatility
Host events from a desktop, tablet or mobile.
GoToWebinar: Yes
Google Meet: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
GoToWebinar: Yes
Google Meet: No
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
GoToWebinar: Yes
Google Meet: No
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
GoToWebinar: No
Meetings only
Multi-session events
Run events with several sessions or tracks under one registration.
GoToWebinar: Yes
Google Meet: No
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
GoToWebinar: Yes
Google Meet: Yes
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
GoToWebinar: Yes
Google Meet: No
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
GoToWebinar: Yes
Google Meet: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Google Meet: No
Company page
Publish events to a public company page that gathers all upcoming and past events.
GoToWebinar: Yes
Google Meet: No
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
GoToWebinar: Yes
Google Meet: No
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
GoToWebinar: Yes
Google Meet: No
Registration filter
Apply a filter to accept event registrations only from work email addresses.
GoToWebinar: Yes
Google Meet: No
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
GoToWebinar: Yes
Google Meet: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
GoToWebinar: Yes
Google Meet: Yes
Q&A
Audiences can ask questions in a dedicated space.
GoToWebinar: Yes
Google Meet: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
GoToWebinar: No
Google Meet: No
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
GoToWebinar: Yes
Google Meet: No
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
GoToWebinar: Yes
Google Meet: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
GoToWebinar: Yes
Google Meet: No
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
GoToWebinar: Yes
Google Meet: Yes
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Annotation only
Google Meet: Yes
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Limited
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
GoToWebinar: Yes
Google Meet: No
Registrants moderation
Control which registrants can and cannot access the event.
GoToWebinar: Yes
Google Meet: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
GoToWebinar: Yes
Google Meet: Yes
Maximum number of attendees
The maximum number of attendees supported.
3000
100000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
GoToWebinar: No
Google Meet: Yes
SAML SSO
Secure your team's access to the platform with SAML SSO.
GoToWebinar: No
Google Meet: Yes
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
GoToWebinar: Yes
Google Meet: Yes
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
GoToWebinar: Yes
Google Meet: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
GoToWebinar: Yes
Google Meet: Yes
Engagement scoring
A score per attendee based on how they interacted during the event.
GoToWebinar: Yes
Google Meet: No
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Higher tiers
Google Meet: Yes
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
GoToWebinar: No
Google Meet: No
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
GoToWebinar: No
Google Meet: No
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
GoToWebinar: Yes
Google Meet: No
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
GoToWebinar: Yes
Google Meet: No
Zapier / Make
Connects to thousands of apps through Zapier or Make.
GoToWebinar: Yes
Google Meet: Yes
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
GoToWebinar: No
Google Meet: No
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
GoToWebinar: No
Google Meet: Yes
ISO 27001
Certified to the ISO 27001 information security standard.
Webinar software comparison: GoToWebinar vs Google Meet
GoToWebinar vs Google Meet: key differences
The short answer: GoTo Webinar gives you a full webinar workflow, while Google Meet gives you reliable video calls that can stretch to internal broadcasts.
Workflow and engagement: GoTo Webinar covers registration pages, reminder emails, practice mode, polls, surveys and Q&A on every plan, with breakout rooms, cloud recordings and AI summaries from Elevate. A "webinar" on Google Meet is usually a large Calendar invite, with Q&A, polls and recording from Business Standard and attendance tracking from Business Plus.
CRM and productivity: GoTo Webinar lists native integrations with Salesforce, HubSpot, Zoho, Marketo, Pardot and Oracle Eloqua, plus Zapier and an API. Google Meet has no native webinar-data sync with CRMs, but invites, recordings and transcripts land in Calendar, Gmail and Drive.
Why it matters: For webinars that need sign-ups, reminders and follow-up data, GoTo Webinar does the job; Meet works for internal sessions. If webinar leads need to reach your CRM automatically, GoTo Webinar has the direct connectors.
GoToWebinar vs Google Meet: pricing
The short answer: GoTo Webinar is a separate webinar subscription, while Google Meet comes bundled with Google Workspace per user.
Which is cheaper for you: If you already pay for Google Workspace and run internal sessions, Meet adds no cost.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
Pricing
GoTo Webinar
Google Meet
Livestorm
What you pay for
Organizer plan sized by audience
Google Workspace user licenses
Attendees who actually join
Entry price
Reach: $59/month billed annually (up to 500 participants, 1 organizer)
Business Starter: $7 per user/month on an annual plan; free version: 100 participants, 60-minute group calls
$3.00 per attendee (400-credit annual pack)
Larger audiences
Elevate: $103/month billed annually (up to 1,000); Complete: quote only (up to 3,000)
Business Standard ($14) and Business Plus ($22) per user/month; 100 to 1,000 participants depending on plan
Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan
No-shows and team members
You pay for the audience tier, whoever shows up
Attendees are free; you pay for each Workspace user
Not counted
Frequently Asked Questions
What is the difference between GoTo Webinar and Google Meet?
GoTo Webinar is a dedicated webinar product with registration, reminders, reporting and CRM connectors. Google Meet is the video meeting tool in Google Workspace, built for two-way calls and internal collaboration.
How much do GoTo Webinar and Google Meet cost?
Google Meet is included in Google Workspace, which secondary sources list from $7 per user per month on annual Business Starter plans (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based.
Is Google Meet free?
Yes, Google Meet has a free version, but group calls are limited to 60 minutes and 100 participants.
Do attendees need to download anything?
No. Google Meet runs in the browser, and GoTo Webinar attendees can also join from a browser or its mobile app.
What is a good alternative to GoTo Webinar and Google Meet for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on every plan and Salesforce as an Enterprise add-on.
Why teams choose Livestorm
Run your marketing webinars from one all-in-one platform
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."