Compare GoToWebinar and Webex on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
GoToWebinar
Teams on the GoTo suite
Browser join, plus desktop and mobile apps
Practice mode for rehearsals and breakout rooms for groups
Transcriptions, AI summaries and channel pages for replays
Not a marketing automation platform, relies on CRM tools
Lighter security credentials than Webex for regulated buyers
Top Complete plan is quote-based
Webex
Enterprise meetings
FedRAMP authorized, HIPAA compliant with a BAA, end-to-end encryption
Simultaneous interpretation, white-label branding and networking
Data residency controls ease security reviews
Runs inside the meetings-first Webex Suite, not standalone
Requires a Webex Meet license underneath
Heavier setup and admin than dedicated webinar tools
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.4/5 (2,000+)
4.5/5 (8,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Meetings only
Multi-session events
Run events with several sessions or tracks under one registration.
Webex Events
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Company page
Publish events to a public company page that gathers all upcoming and past events.
Webex Events
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Limited
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Webex Events
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Annotation only
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
3000
3000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
Limited
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Higher tiers
Transcripts
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Meetings only
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ISO 27001
Certified to the ISO 27001 information security standard.
Choose Livestorm, the industry leader
Discover a better experience for your attendees and less stress for your team.
The short answer: GoTo Webinar is a dedicated product shaped around the webinar workflow, while Webex Webinars sits inside a meetings-first suite with more enterprise control and scale.
Why it matters: Webex is stronger on raw scale and multilingual events, though GoTo Webinar covers most marketing and training use cases. Integrations and depth vary by plan for both, so confirm the connectors you rely on before committing.
The short answer: GoTo Webinar publishes plan-based bundles, while Webex Webinars is licensed per user and priced through sales.
Which is cheaper for you: If you only need webinars, GoTo Webinar's published tiers are easier to budget.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
| Pricing | GoTo Webinar | Webex | Livestorm |
|---|---|---|---|
| What you pay for | Organizer plan sized by audience | Licenses per year, by attendee tier | Attendees who actually join |
| Entry price | Reach: $59/month billed annually (up to 500 participants, 1 organizer) | Webex Webinars: $2,700 per license per year (up to 1,000 attendees) | $3.00 per attendee (400-credit annual pack) |
| Larger audiences | Elevate: $103/month billed annually (up to 1,000); Complete: quote only (up to 3,000) | Larger webinars and Webex Events (up to 100,000 attendees) through sales; Real-Time Translation adds $300 per license per year | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan |
| No-shows and team members | You pay for the audience tier, whoever shows up | You pay for the license tier, whoever shows up | Not counted |
GoTo Webinar is a dedicated webinar product for marketing and training teams, with plans tied to attendee capacity. Webex Webinars is part of Cisco's meetings-first Webex Suite, with stronger enterprise security and larger scale but more licensing complexity.
GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based (as of September 2026). Webex Webinars is quote-based through sales and requires a Webex Meet license.
GoTo Webinar supports up to 3,000 attendees on Complete and can live-stream to unlimited viewers. Webex supports about 1,000 attendees in standard webinars and up to roughly 100,000 in webcast mode.
Yes, both support browser join. GoTo Webinar also offers desktop and mobile apps, and Webex works in the browser or its desktop app.
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer storyPoppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer storyClement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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