Compare Zoom and Webex on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
Zoom
Teams already on Zoom
Familiar app, so most attendees join without help
Zoom Events adds a lobby, ticketing and networking
Native HubSpot, Salesforce and Marketo integrations
Webinars and Events require a Zoom Workplace base license
App-first, browser joining offers fewer features
Custom webinar branding reserved for higher tiers
Webex
Enterprise meetings
Dedicated webinar plan with live, simulive and on-demand sessions
Slido polling, moderated Q&A and custom-branded registration
Salesforce and Eloqua integrations, HIPAA BAA and SOC 2 Type II
Built into a meetings suite, best for Cisco-standardized companies
Annual per-license billing by tier, and entry promotions change
No native HubSpot integration, needs Zapier or custom API
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.6/5 (6,000+)
4.5/5 (8,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
App recommended
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Webinars Plus
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Meetings only
Meetings only
Multi-session events
Run events with several sessions or tracks under one registration.
Higher tiers
Webex Events
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Company page
Publish events to a public company page that gathers all upcoming and past events.
Plus / Events
Webex Events
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Limited
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Webex Events
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
10000
3000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
Higher tiers
Limited
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Transcripts
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
Higher tiers
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Higher tiers
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Meetings only
Meetings only
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ISO 27001
Certified to the ISO 27001 information security standard.
Choose Livestorm, the industry leader
Discover a better experience for your attendees and less stress for your team.
The short answer: Zoom scales further on self-serve tiers, while Webex bundles more engagement and compliance features into its entry webinar plan.
Why it matters: If audience size decides, Zoom's self-serve tiers go higher; if you want more included from the first plan, Webex packs more in. A HubSpot or Marketo stack points toward Zoom, while a Cisco and Salesforce or Eloqua stack points toward Webex.
The short answer: Zoom charges monthly per license by attendee tier, while Webex sells an annual per-license webinar plan.
Which is cheaper for you: Compare Zoom's monthly tiers against Webex's annual plan for your audience size.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
| Pricing | Zoom | Webex | Livestorm |
|---|---|---|---|
| What you pay for | Audience capacity, plus a Zoom Workplace Pro license | Licenses per year, by attendee tier | Attendees who actually join |
| Entry price | Zoom Webinars: $66.67/month billed annually ($89 monthly) | Webex Webinars: $2,700 per license per year (up to 1,000 attendees) | $3.00 per attendee (400-credit annual pack) |
| Larger audiences | Capacity tiers from 300 to 50,000 attendees; Zoom Events from $124.17/month billed annually | Larger webinars and Webex Events (up to 100,000 attendees) through sales; Real-Time Translation adds $300 per license per year | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan |
| No-shows and team members | You pay for the full capacity tier, whoever shows up | You pay for the license tier, whoever shows up | Not counted |
Both sell a webinar product on top of a meetings suite. Zoom Webinars is an add-on to Zoom Workplace that scales to 50,000 attendees, while Webex Webinars is an annual per-license plan with Slido engagement and HIPAA support.
Zoom Webinars starts at $66.67 per month billed annually ($89 billed monthly), while Webex Webinars is listed at $2,700 per license per year for up to 1,000 attendees (as of September 2026).
Yes, for meetings only. Zoom Workplace Basic and Webex Free both allow meetings of up to 40 minutes with up to 100 participants (as of September 2026), and neither includes webinars.
Both offer HIPAA support. Webex lists a BAA and SOC 2 Type II on its Webinars plan, and Zoom offers HIPAA support with a signed BAA on eligible plans.
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer storyPoppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer storyClement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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