Zoom vs Webex: which webinar software is right for you?

Explore a detailed comparison of Zoom and Webex to see which is the best webinar software. Compare platforms by features, integrations, and price.





General information

Customer Rating

Average rating on review websites Capterra and G2 Crowd.



Browser based

Webinar platforms that work directly in the browser, there's no need to download any software.

Device versatility

Host events from a desktop, tablet or mobile.

On-demand webinars

Create or access pre-recorded on-demand webinars, available any time.

Automated webinars

Automate entire webinars or key actions like CTAs, start and stop times or page redirects.

Promotion Features

Customizable registration pages

Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.

Customizable emails

Customize emails with ease by adding an event banner, social sharing buttons, or a signature.

Customized email sequence

Customize your own email sequence and schedule them to be sent automatically.

Embed forms

Embed a registration form on your own website to capture more registrants.

Company page

Publish events to a public company page that gathers all upcoming and past events.

Built-in social sharing

Share event registration pages on your company's social channels directly from your webinar platform.

Custom registration forms

Customize the fields of your registration form to capture insights on your audience.

Registration filter

Apply a filter to accept event registrations only from work email addresses.

Activation Features


Send chat messages through a tab built right into your webinar room.

Emoji reactions

Enable emoji reactions during live events to allow attendees to react in real-time.


Audiences can ask questions in a dedicated space.

Question upvotes

Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.

Live answer notification

Display a notification that shows the question you are answering live during the webinar.


Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.

Call-to-action button

Direct your attendees to a promotional offer via a CTA displayed in the event room.

Virtual backgrounds

Change your background to personalize your webinar or look more professional.

Digital whiteboards

Collaborate with digital whiteboards within the platform or through a native integration.

Organization Features

Private chat

Chat privately with event organizers and moderators during the event.

Registrants moderation

Control which registrants can and cannot access the event.

One-click integrations

Integrate the software with any app to capture other valuable insights.

Maximum number of attendees

The maximum number of attendees supported.



Unique contact list

Find all your event contacts in one place and get a 360 view of their activity within different events.


Secure your team's access to the platform with SAML SSO.

Dial-in to webinars

Attendees can opt to dial-in to the webinar from a phone number.

Reporting Features

Analytics reports

Track and analyze all of your data with our powerful analytics tool built into the dashboard.

Webinar recordings

Record webinars automatically and send them to attendees at the end of each session.


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What is Zoom ?

Zoom is classified as a videoconferencing software which permits virtual communication. Released to the public in 2011 Zoom has its central office in San Jose, California, United States. Zoom's main customers are all types of organizations situated throughout the world. Up to 7,000 people work for Zoom, who mostly studied business administration and are considered experts in sales. The software's languages are Spanish, English, and different languages and it can be operated on most devices.

Zoom is best for:

Online meetings

Online meetings





What is Webex ?

Webex can be labeled as a videoconferencing app that allows for virtual communication. Introduced in 1995 Webex is located in San Jose, California, United States. Webex's biggest clients would be considered to be virtual teams situated in the US, Europe, and other locations globally. Approximately 1,500 staff members work for Webex, who mostly studied information technology and have developed an expertise in cloud computing. The platform provides language options like English, Portuguese, and other languages and it is compatible with any device.

Webex is best for:



Online meetings

Online meetings

Company communications

Company communications

Webinar software comparison: Zoom vs Webex

Zoom vs Webex: features

While Zoom is primarily designed to be accessed through a desktop app, it can still be used with mobile apps or in browsers. As for Webex, it can be accessed via desktop, Apple, and Android applications.

Zoom’s key promotional tools include email sequences and customizable registration pages. Webex also provides users with customizable registration pages but lacks social sharing buttons.

As far as engagement goes, Zoom provides polls, Q&As, chats, and more. On the downside, Zoom users cannot launch CTAs during webinars. Webex provides chats and polls as well, but popular questions cannot be upvoted.

Zoom helps its users identify opportunities with an in-depth reporting dashboard. However, they cannot streamline events with automation. Webex offers an analytics dashboard, as well, but it is not built into the platform, which may frustrate some users.

Zoom vs Webex: integrations

Zoom allows many third-party platforms to integrate directly with its solution. Popular Zoom integrations include Salesforce, Pipedrive, and Hubspot. Webex offers many direct integration options, as well, including Salesforce, Facebook Workplace, and more.

Those who would like to integrate their favorite tool with Zoom can do so with Zoom's API. Detailed documentation for this is available on the Zoom website and a dedicated portal for developers. Webex offers just as much flexibility with its API.

Zoom users can also use Zoom Apps to enhance the in-room experience or help their webinars run more efficiently. Popular Zoom Apps include Wooclap, Kahoot, and Mural. Webex users can access a variety of apps and also create their own custom widgets and plugins with Webex's public SDK tool.

Those curious about Zoom's integrations and applications can view them in the Zoom App Marketplace. Webex apps and integrations are also organized in its public-facing App Hub.

Zoom vs Webex: pricing

Basic Zoom meetings are free as long as they do not exceed a 40-minute threshold or have more than 100 participants. Webex’s free plan, Webex Suite Basic, also supports up to 100 participants.

The least costly Zoom Meeting plan is its Pro plan, which starts at about $15 per month. The Pro plan supports up to 100 attendees and provides 1 GB of cloud recording. Webex does not offer a similarly priced product.

Webex does, however, offer a Business plan, which gives users essential meeting and calling capabilities for $25 a month. Zoom’s Business plan starts at about $20 per month and supports up to 300 attendees per event.

The final Zoom plan for Zoom Meeting subscribers, Enterprise, also starts at $20 per month. It is optimized for corporations and supports up to 500 event participants per webinar. Webex’s corporate option, Enterprise, promises to give subscribers access to custom, premium features but does not list a price and advises interested buyers to contact its sales team.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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